When did the Body Wash Wars begin?

First AXE does a fantastic tongue in cheek job with Jaime Presley washing dirty balls (seriously).



Then we get the Dove campaign which is funny and creepy at the same time.


Then of course the one we're all talking about, the Old Spice, The Man Your Man Could Smell Like.



What's next? Irish Spring Body Wash For Men Now with 40% Alcohol? Get clean and drunk, like a man.


Just saying.