Every time I watch the new spot from Wieden + Kennedy I can't help but smile. The writing, the acting, the timing ... sweet perfection.
Then they came back with a 15 second spot.
As part of the backstory, Leo Laporte conducted a less than enthusiastic behind-the-scenes interview with the two creatives who are responsible for the spot. The background information is excellent but Leo is NO Oprah Winfrey.
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